Local Advertising and Other Marketing

There are many methods of doing local advertising and other marketing methods but the big search engines like Yahoo and Google both provide local advertising options.

Take Google Adwords local advertising options as an example of how it works.

Through the link above you use Google maps and Google adwords (pay per click service) to promote your local business through Googles search engine.

Why pay for pay per click advertising when you get a free listing with Google maps?

Just by placing your business in Google maps you will increase traffic to your website as you are at the top of the search engines for local searches related to your business.

Type “seo web design salisbury” into Google now and you will have an example of a free listing that I have placed with Google maps.

Where does that advert link to, straight to my website, if your not in Google maps and you own a local business you’re missing out.

Get your website listed now in all the below links

http://listings.local.yahoo.com/
http://local.google.com/
http://local.live.com
http://city.ask.com/city

You'll find a very complete list of local search sites at Locally Type , including ones for the US, the UK, France and Germany.

Each listing includes instructions on how to include your business in that site's listings.

Other sites to take into consideration

Superpages.com
Infousa.com
Citysearch.com
Yelp.com
Yellowikis.com
Mojopages.com

 

Don’t forget the 80/20 rule. Don't spend too much time on the smaller services for local advertising that can't provide too much traffic at this time.

Spend 80% of your time building more web page’s and 20% of your time building links from other sites.

 

 

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