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You must have a keyword file name for every web page you build.
When you have a list of long tail keywords related to your website theme, you will have decided which ones to use to base your web pages on to attract traffic from the search engines.
This is the first place you need to use your keyword when building a web page.
This helps your web page rankings and will also show up in bold in the search engines result pages when some searches for that keyword, this helps getting them click into your site.
Your web page name or keyword file name is the end bit that follows your domain name.
So for example if you look up into the web browser the web address for this web page is.....
http://www.seo-web-design.com/keyword-file-name.html
Your document that is saved onto your computer would be keyword-file-name.html.
So basically every single web page you visit is filled with keywords from start to finish.
