You need to develop your website keywords, doing this will attract visitors in your area that are looking for a service or products you provide.

If you have no knowledge of using keywords then the seo keywords section will be of more benefit to you.

Doing Keyword Development for Local Searches

You have to use your main website keywords and weave in area keywords of the place you are targeting.

First make a list of the areas you want to target, once you have your list of areas you can use these location keywords with your main keywords.

This will aim your business at people that do local searches when using the search engines.

Example

You’re a self employed plumber based in London for example, you would use the keywords “plumber” + “London” on your website.

If someone searched for “plumber in london” you are more likely to rank higher in search engines for this term than if you just used a single keyword of “plumber”.

The trouble with this is that London is a big place and your possible clients could be searching for plumbers in Tottenham, plumbers near Earl’s Court, plumber in Kensington, if this is the case you could be missing out.

If your business is located in a smaller city or town then you will not have this problem.

To cover more areas within your website you could try something like this….

“John & Co Plumbers serving London, Tottenham, Kensington, earls court etc etc since 1967”

You can use the location keywords in your meta tags too, this helps boast your rankings for those keywords.

Insuring that you do this keyword development for local seo will insure maximum traffic from the search engines, sooner or later the yellow pages will be none existant.

Fact:- It is much easier to rank high for the keyword phrase plumber + kensington that it is just a single keyword of plumber.

There are other places to use these keywords, when you add your site to directories or if you write articles and publish them. 

Use your website footer wisely as well, this will always help attract more visitors and makes it easier when inserting keywords into your web pages.

 

 

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