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Branding Versus Seo
The debate. Branding versus Seo, which is better.
To be honest, I think it all depends on what market you are aiming at and what your goals are. You can even mix the two together.
Branding Online
If you choose branding you may for example have a catering business, you decide to call your business “yummy munchy”. This would become your domain name, www.yummy-munchy.com and your main keyword phrase would be yummy munchy.
Now if people have heard of your business and type in yummy munchy into Google you would without a doubt, with a little know how, be placed at number one in Google.
This is because you only have around 150 web pages to compete with for the words yummy munchy. If you do a search in Google for yummy munchy within speech marks, it will return results with web pages that contain that exact phrase, not the words split up over the page.
This is great, everyone that has heard of your business can type in yummy munchy into a search engine and you will be there, reaping the rewards.
The downfall here is attracting new customers, people that have not heard of you will not be typing in yummy munchy, they would likely be typing “catering company” and the place they live.
Seo
If you were to take the seo path, you would use the keywords catering company as your main keywords. www.catering-company.com would be your domain name or something similar.
This would attract all the people searching for the phrase catering company. Which is a lot lot more than people searching for yummy munchy.
The trouble here is that when you search catering company you have hundreds of thousands web pages to compete with, that now will take an seo expert to get you into Googles top ten.
You could though aim your website at the area you live, I live in Salisbury, so I would aim my website at the keywords catering company Salisbury. By doing this I have removed some of the competition.
Now I only have 109,000 web pages to compete, but still in time could work my way up the search engines to be number in Google for just catering company.
MIX the TWO
It may be a good choice to mix the two,
www.yummy-munchy-catering-company.com
this way you are branding as well as doing seo web design.
Take Mcdonalds and Burger King for example, which is better for seo. Yes, it’s burger king, they have an actual product they sell in their name.
Type Mcdonalds into Google and Macdonalds is number one.
Type Burker King into Google and Burger King is number one.
Type burger into Google and burger king wins with mcdonalds no where to be seen.
Not that it matters for them of course, their brands are so big seo is never an issue.
Your choice
At the end of the day it is your choice, if you own a striving business in a city and you are opening 5 more shops throughout the country, branding may be the better choice.
I have choosen seo, my site is aimed at people world wide, I will reach number one in google for “seo web design services” first, then in time I will rank number one in Google for “seo web design”, then “web design services”, then “seo services” then “web design” and then finally “seo”.
Ok I may not make number one for all those searches, but I have choosen a domain name that has endless possibilities for ranking high for.